Caitlin Madden – The Voice Behind a Brand
Caitlin Madden is a mama to one, drummer and retired roller Girl. As the Social Media lady for Mabel’s Labels, she has worked to build the company’s online presence using social tools and blogger outreach for the past 5 years. Knowing that social media would be a hot ticket, the company hired Caitlin before they had a full-time web developer. Considering Mabel’s Labels is an online business, it was a bold move that has faired them well. The company has since been named to Inc.com’s list of 20 Awesome Facebook Fan Pages and Hubspot’s The 15 Best Facebook Pages You’ve Ever Seen. Caitlin’s work as also been profiled in the Globe and Mail, The Financial Post and Marketing Magazine.
Caitlin will be joining us at Tweetstock to share with you what it is like to be the voice behind a brand. If you are are a brand manager or the voice behind your own brand, you definitely want to connect with Caitlin.